The authority of your business website will basically depend upon the number of quality backlinks that point to your website. More importantly, they should be quality backlinks which add real value to your readers or prospective customers.
Websites which uses Black Hat techniques like keyword farming, keyword harvesting, or spamming have lost their page rankings. This is because the search engines have become more advanced, and they are able to identify such tricks quite easily. Many top ranking websites lost their rankings overnight, especially after the Panda and the Penguin updates on Google algorithms. They came down really hard on the websites which used unethical link building methods.
If your business relies on getting more and more buying customers from your website, then you will first need to steer clear from SEO companies that adopt Black Hat techniques for marketing or promoting your website. Association with such companies will simply ruin the credibility of your business. The best solution for online marketing success is to buy backlinks from credible sources.
When people look for some information on the net, they would like to reach the sources where they could get answers to what they are looking for. Imagine them reaching a sales page which is in no way relevant to what they are looking for. Now, that would be something which will seriously turn them off. They will not bother clicking on your link or visiting your website. Worse still, they might simply blacklist your website, and your emails will never reach their inbox. Your route to connect with them will be blocked forever.
Now, let us ask ourselves two quick questions:
What is a point of having thousands of such useless backlinks over the internet?
Wouldn’t it make more sense to have fewer but quality backlinks, from where you could attract the audience to whom you could actually cater to?
Aiming for the long-term business goals:
Not many entrepreneurs think like entrepreneurs when it comes to online marketing. Business is all about building long-term business relationships, and that does not just happen just by listing your website on various directories. More importantly, you will need to connect with your prospective clients. Just like your website, there will be hundreds of other business websites listed on the directories. They might be selling the same things that you do.
So, what are the chances of people choosing to do business with you instead of with your competitors?
Search engine optimization has evolved a lot in the recent years, and the techniques which used to work just before a couple of years do not just cut it for you now. You will need to change with the changing trends in the online marketing scenario.
If whatever written before this sounded too technical you, then it would be in your best interests to get in touch with a reliable SEO firm that adopts advanced yet ethical methodologies to promote their client websites
Why should you purchase backlinks instead of doing it yourself?
Well, to start with, you do not have the expertise.
It is not your business, and hence you will not be able to stay abreast of changes whenever they occur. You might as well want to focus on your core business instead.
Creating quality backlinks require a lot of analysis, research, content creation, submissions, getting approvals, finding workarounds, and lots more. We will need hundreds of man hours to achieve good results, and moreover, it is going to be an ongoing process.
If you are planning to implement the SEO techniques in-house, then you will need to hire people for the job. It is going to be expensive, with no real guarantee for success. The best solution would be to buy backlinks from the companies that specialize in creating quality backlinks. That would be a sure shot strategy to extract better returns on your marketing investments.