What is Persona Link Building?
“Persona link building” is link building by established, cyber-authors within your websites niche; it’s manual based linking where the links are embedded within content or imagesm or posted in comments, forum discussions, et cetera.
The Power of a Persona
Automation is highly detectable to the search engines now, and links that are manual pass trust far easier, so it’s vital that you personalize your backlinks. BackLinks plus Persona authorship equals Trust. Any website evaluator could easily spot an automated webpage that has no “About Me” page and is filled with outbound links, and it wont pass rank; not for long, anyways. A persona that is posting relevant links in their relevant community is extremely hard to detect because, by our standards, they look 100 percent natural.
The personas we have created have many characteristics. We have created an image of a person who fits into all the niche categories that you are trying to rank for. For instance, let’s say that your website has to do with hair products for men, and one of the things you are selling is an ebook on how to naturally stop hair loss. We would implant that link via the relatable persona on a trusted and authoritative website; plus, social media outlets. Our personas are within trusted communities with background information, hobbies, interests, locations–everything that a normal person would have.
We Do It Right!
Persona link building, when done correctly, is quite valuable to the success of your website. We strive to get to know the target audience of our clients. We give a lot of time and effort to know their wants and needs. We link according to their niche with hand built links that are attached to authorship, and that, in turn, passes trust with the major search engines.